When you retire, your coworkers will likely get you a big card and everyone will sign it with their well wishes…
what happens When you are NBA All Star Shaquille O'Neal and the Orlando Magic retire your jersey number?
they get you a slightly* bigger “card”
*the thank you “card” is actually a 8 foot tall basket ball, signed by all your fans.
CLIENT: Pepsi / Genesco Sports Enterprises / Nash Imaging Events
PROJECT: Shaq’s Orlando Magic Jersey Number Retirement Basketball / Pepsi Brand Activation
DELIVERABLES: custom 7’3” tall basketball wrapped in textured basketball vinyl • a-frames and other wayfinding signage • lifesize standee cutout • floor graphics • halfwalls • 10 foot tall back wall • custom basketball hoop and acrylic backsplash with screen • and more •
SKILLS USED: graphic design • wide format printing • prepress • truss construction • custom printing vinyl leather • upholstering • CAD/CAM design • CNC file prep • rigid foam prop fabrication • cut vinyl graphics • maintaining brand graphics standards • color matching between various printing methods and materials •