CLIENT: Little Caesars / Nash Imaging Events
PROJECT: NFL 2024 Draft: Pizza Pizza Perfect Pass Brand Activation Game
Working with our client, Genesco Sports Enterprises, we created a football throwing skill game brand activation for Little Caesars 2024 NFL Draft party. I was involved in the design of the game itself along with the design of the printed graphics for the game. I managed the graphics production team, custom printed vinyl leather, upholstered game targets, designed the templates for the tent graphics, and prepped the grand format print files.
To ensure cohesive brand graphics, I utilized the client's existing campaign design elements so our graphics would seamlessly match the clients provided assets on site.
Due to the differences in print media and methods between in-house printed graphics and outsourced grand format printed fabric, I had to create custom ICC profiles and spot colors for our in-house print production team. We used our eco-solvent and UV printers to make leather, floor graphics, PVA foam, foamcore, and acrylic graphics that matched seamlessly
The game was a huge sucess
We had attendees queuing up for hours to play the pizza pizza perfect pass game.
CLIENT: Little Caesars / Nash Imaging Events
PROJECT: NFL 2024 Draft: Pizza Pizza Perfect Pass Brand Activation Game
DELIVERABLES: a-frames and other wayfinding signage • feather flags • tent walls • tent roof • mesh lane dividers • vinyl leather upholstered game targets • 10 foot tall prize wall • custom wrapped football storage barrels • and more
SKILLS USED: graphic design • wide format printing • prepress • grand format printing file prep • truss construction • tent design • custom printing vinyl leather • upholstering • CAD/CAM design • CNC file prep • fabrication • maintaining brand graphics standards • color matching between various printing methods and materials •